Fundraising Insights I

By April 30, 2019 No Comments
DonaBox General Fundraising Insights

Donabox fundraising insights delivers actionable data for nonprofits to use. The average person supports 4.5 charities, we help you be one of them.

●Let start our fundraising insights with the top causes people support:
○ 18% of People have said that supporting youth and family causes are most important to them.
○ 12% said animals.
○ 12% said medical research.
○ 11% said education.
○ 7% said disaster relief.
○ 7% said human rights.
○ 6% said the environment.
○ 3% said global health.

● Men between the ages of 18 and 34 are more likely to make a charitable donation than any other group.

● 60% of millennials donate an average of $481 to nonprofits each year.

● Nearly three out of four young adults are willing to raise money on behalf of an organization that matters to them.

● The average person supports 4.5 charities.

● 69% of People give charitably.

● 72% of all donations are made by individuals.
○ 15% are made by foundations.
○ 8% are made through bequests.
○ 5% are made by corporations.

● Individuals that earn $25,000 or less donate the largest share (16.6%) of their income to charity.

● 12% of all giving happens in the last three days of the year.

● Monthly donors give 42% more in one year than one-time donors.

● 88% of money raised comes from 12% of an organization’s donors.

● Nonprofits process more donations online between 7:00 p.m. and 11:00 p.m. than any other hour of the day.

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